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Domain names--three strikes you're out
September 12, 2003
Almost three quarters of respondents said they had tried and failed to find a company's online presence, while 71 per cent said they had switched to a rival company after failing to find the one they were looking for.
Seventy-four per cent of users assume a company's web address will be of the Companyname.com convention, and that is invariably the first guess, but a confusing use of hyphens and a proliferation of suffixes such as .co.uk, .net, and .tv have complicated matters to the point that many businesses are letting themselves be overlooked.
More details at: http://zdnet.com.com/2100-1104_2-5075465.html
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